As individuals, responsibility lies with all of us taking small steps to protect our planet; such as recycling, composting and preserving resources.
We can support the planet further by making a conscious effort to interact with companies who are developing a sustainable focus and producing goods that not only love the planet back — but are also functional and durable. There is no limit to how far your support can go.
Companies too, need to be accountable for the entire supply chain of an item; the sourcing of its material, its quality of production, its distribution, and the disposal of any waste generated including the item’s packaging.
In my opinion there needs to be more even more focus on alternative strategies which can help reduce production/distribution/packaging waste and can also assist to re-purpose faulty or returned items.
Consciously targeting both waste and unsaleable products at the individual store level as well as through corporate strategy is likely to produce clever, alternative options and solutions. Every reduction at the individual level scales up to a grand movement when supported by larger companies.
We’ve been focused on sustainability for more than 30 years, and thanks to passionate environmental advocates like Bec, we’ve created our most sustainable hoodie yet.