Innovations in the clothing industry underpin our sustainability goals and initiatives. 




100% of our cotton is sustainably sourced through a mix of organic, fairtrade, recycled and Better Cotton Initiative (BCI) cotton. 

The choices you make with the clothes you wear helps the clothing industry move towards a more sustainable future.

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We are a part of the collaborative industry group delivering the Responsible Wool Standard (RWS). This helps to ensure our wool comes from farms with progressive approaches to land and sheep management. 

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Recycling plastics into our products for 20 years, through our REPREVE® fabrics we have recycled 16 million plastic water bottles into our products since 2018 alone.

Recycled polyesters play an important role in our Responsible Materials initiative.

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100% of the down in the products you purchase from us is certified under the Responsible Down Standard

The RDS focuses on minimising the harmful impacts from the production of down and maximising its positive effects. 

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