Responsible wool

We are a part of the collaborative industry group delivering the Responsible Wool Standard (RWS). This standard ensures our wool comes from farms with progressive approaches to land and sheep management.


Protecting animals and the land

Wool is a renewable material that naturally resists smelly microbes and regulates temperature. But like any natural resource, it’s only sustainable if it’s managed in a way that looks after the animals and the land.

The RWS launched in June 2016 as an independent, voluntary standard. From farm and right through production, certification ensures that wool for certified farms is properly identified and tracked.

The RWS working group spent time researching existing animal welfare and land management standards to come up with a standard for best practice for the industry.

The standard has two key areas:

1. Protecting animal welfare means that the Five Freedoms of sheep are protected at all times.

2. Preserving land health means using progressive land management methods to protect soil health, biodiversity and native species.

Banning bad practices

The RWS prohibits the practice of mulesing, which involves removing strips of skin from a sheep’s rear. Mulesing has been a common practice in Australia but has been phased out in New Zealand.

Collaborating for bigger gains

The RWS is not just about looking at standards and adopting them. It’s about working to develop them for the whole industry and combining quantities so it becomes economical for the whole supply chain. This opens up opportunities for other brands to be a part of it. 

Your support of products bearing RWS certification helps the industry shift towards a more sustainable future.


Supporting local industries

We are incredibly proud of our NZ Made products. Textile manufacturing in New Zealand is not what it once was, with factories and businesses having been forced to close a long time ago. To begin turning this huge ship around, we have worked with local producers of Merino wool and local manufacturers in Christchurch to produce locally sourced and made products. 

Learn more...